Summary
Frédéric Lopez is a co-founder and CEO of Alt Shift, an indie game studio in southern France, combining nine years of hands-on studio leadership with a PhD in social media marketing. He blends art direction and graphic design with business acumen—leading art and marketing on titles with millions of players like Crying Suns and NotNot—while overseeing product strategy, finance, R&D and growth. A seasoned lecturer and researcher, he brings academic rigor to community-driven marketing, gamification and innovation strategies. Prior roles include digital strategy for luxury wine estates and pioneering netnography-based consultancy, reflecting a rare mix of creative, academic and commercial experience. Notably, he applies social science methods to player communities to turn engagement insights into measurable growth for games.
9 years of coding experience
MBA, Consulting, MBA, Consulting at Montpellier Business School
Université de Technologie de Belfort-Montbéliard
Master 2, emarketing, Master 2, emarketing at Institut d'Administration des Entreprises
Doctorat, Marketing, Docteur ès sciences de gestion, spécialité marketing, Doctorat, Marketing, Docteur ès sciences de gestion, spécialité marketing at Université Panthéon Assas (Paris II)
anglais (score toeic : 960), espagnol (scolaire), japonais (notions)