Frederick Ayala
Marketing Data Scientist
Barcelona, Catalonia, Spain
Summary
👤
Senior🎓
Top SchoolFrederick Ayala is a Marketing Data Scientist with 11 years of experience using advanced analytics to grow free-to-play mobile games, currently based in Barcelona and working at Bandai Namco Mobile. He designs ROAS targets, constrained budget optimizations, iOS14.5+ conversion value pipelines, and revenue attribution models, partnering closely with user acquisition and media buying teams to turn experiments into production-ready solutions. His background spans leadership and hands-on roles at Rovio, where he managed data science teams and migrated analytics platforms to cloud-native Spark/EMR architectures. Trained academically to PhD level in information science and with early experience in large-scale Spark ETL and geospatial analytics, he combines rigorous research instincts with pragmatic engineering—often bridging analytics engineering (dbt, Athena) and ML deployment (SageMaker). Notably, he brings cross-domain experience from retail media-mix modeling to concrete quality ML systems, giving him an uncommon ability to translate diverse business problems into measurable, data-driven growth.
10 years of coding experience
6 years of employment as a software developer
Bachelor of Engineering (B.E.), Computer Systems, Bachelor of Engineering (B.E.), Computer Systems at Universidad Tecnológica de MéxicoMaster of Science (MSc), Computer Science, Master of Science (MSc), Computer Science at Eindhoven University of Technology & Eötvös Loránd UniversityDoctor of Philosophy (PhD), Information Science and Technology (Informatics), Cum Laude, Doctor of Philosophy (PhD), Information Science and Technology (Informatics), Cum Laude at Eötvös Loránd University
English, Spanish, Japanese
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (46)
forecasting-models10
r10
forecasting10
forecasts10
forecast10
hbase9
java9
python9
location9
database9
location-based9
time-series8
apache7
ambari5
r-tree5
Programming languages (5)
Github contributions (5)
frederickayala/lbsn_group_recsys
Sep 2017 - Aug 2022
Code and Dataset intruction for our paper "Where Could We Go? Recommendations for Groups in Location-Based Social Networks" presented at the ACM WebSci'17
Contributions:16 commits, 15 PRs, 21 pushes in 5 years
acmgroupsdatasetlocationrecommendations
frederickayala/mds2018
Feb 2018 - Jan 2019
Contributions:38 commits, 34 pushes, 1 branch in 11 months
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