Summary
Fredrik Eriksson is a product-focused CEO with nine years of experience building and commercializing online advertising solutions from Sweden. He has led Vizi Sverige AB through late-stage product development, emphasizing a simple user interface that still delivers powerful targeting and measurement capabilities for advertisers. His background blends internet marketing, SEO/AdWords expertise, and business development with hands-on web development, giving him a rare mix of technical and commercial fluency. Longstanding industry curiosity—tracing shifts labeled “web 2.0”—drives his strategic view of where advertising and local e-commerce can evolve. Before founding Vizi he applied engineering discipline at Volvo Powertrain, a perspective that informs his pragmatic approach to product execution and metrics.
9 years of coding experience
Handelshögskolan i Göteborg