Fredrik Gustafsson is a commercial leader with 13 years’ experience at the intersection of e-commerce, payments and consumer credit, currently serving as Vice President Enterprise Sales at Riverty in Oslo. He has a proven record scaling BNPL and card products across Nordics, BeNeLux and DACH, driving revenue and launching market-facing payment solutions in hyper-growth environments. Fredrik blends product ownership and go-to-market strategy—having led product lines, regional P&L and partnership teams—to accelerate adoption and build high-performing sales organisations. He is pragmatic about disruptive innovation, leveraging emerging technology to craft consumer-first experiences while managing complex stakeholder ecosystems. A less obvious strength is his track record of moving between hands-on product management and senior commercial roles, which gives him rare empathy for both engineering trade-offs and enterprise buyer needs.
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