Summary
Fri Rasyidi is a pragmatic product and design leader with nine years of experience building human-centered digital products that measurably improve operations and customer outcomes. As a co-founder and Chief Product-Dev Officer at Farmacare he established engineering and QA practices, design systems, and automation that turned once-annual workflows into daily routines and reduced product loss for pharmacies. Now a Lead Consultant at Somia, he oversees design and research projects while raising team competency and processes across the organization. Comfortable shipping code-adjacent solutions and coaching cross-functional teams, he blends research, UX, and development to deliver iterative, low-friction products. He publishes on craft and practice, and brings an uncommon mix of hands-on prototyping, automation testing, and business-minded product strategy from fieldwork to scaling teams.
9 years of coding experience
11 years of employment as a software developer
S.Mn., Business Management, 3.44, S.Mn., Business Management, 3.44 at Institut Teknologi Bandung (ITB)
English, Indonesian