Gabriel Souto
Digital Tracking Specialist at HelloFresh
Berlin, Germany
Summary
👤
Senior🎓
Top SchoolGabriel Souto is a Digital Tracking Specialist and web developer with 11 years of experience, blending Computer Science training from Universidade de São Paulo with hands-on work in Javascript, Typescript, React, Next.js, and Node.js. He designs and implements cross-market tracking solutions, currently supporting eight brands across North America, Europe, and Australia at HelloFresh. His background spans building responsive front-ends, custom Google Tag Manager/javascript implementations, automated Cypress tests, and end-to-end analytics stacks including Google Analytics and ad platforms. Previously he led and mentored analytics teams, translating tracking data into dashboards and actionable insights for clients. Based in Berlin, he combines a developer’s mentality with analytics precision and a penchant for learning new tech while enjoying the process. An under-the-radar strength is his ability to ship production-ready tracking code that reduces tagging ambiguity and improves data reliability across multi-brand sites.
11 years of coding experience
3 years of employment as a software developer
University of São Paulo
Stackoverflow
61reputation
4kreached
0answers
1question
Github Skills (5)
google-analytics-api6
google-bigquery6
google-tag-manager6
google-analytics6
react1
Programming languages (2)
Github contributions (5)
gabrielluizsouto/n_rainhas
Dec 2017 - Jul 2020
Contributions:2 pushes, 1 branch in 2 years 7 months
gabrielluizsouto/ecommerce-bateria
May 2020 - Jun 2020
Protótipo de um ecommerce focado em instrumentos percursivos.
Contributions:42 pushes, 1 branch in 1 month
reactecommercetipojavascriptnodejs
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