Summary
Gaston Sosa is a MarTech specialist based in Barcelona with two years of hands-on experience building and scaling marketing tracking architectures for web and app environments. At LuxExperience he leads design and implementation of advanced tracking solutions (Snowplow, GTM, first‑party setups), acting as the technical bridge between performance marketing, analytics, product and engineering teams. He brings a developer mindset—JavaScript implementation and debugging, automation and QA—to improve attribution, deeplinking and data quality across multi-store e‑commerce platforms. Gaston’s background spans full‑stack training and earlier roles mentoring and teaching, which helps him explain technical trade-offs to non‑technical stakeholders and drive continuous AdTech process optimizations. An admirer of ambitious thinking (M.C. Escher quote on his GitHub), he combines practical data‑driven improvements with a taste for elegant, scalable tracking solutions.
2 years of coding experience
Full-Stack Software Developer Programación informática, Full-Stack Software Developer Programación informática at 4Geeks Academy España
Arquitectura Arquitectura, Arquitectura Arquitectura at Universidad de Palermo
Profesional Gastronómico Cocina y gastronomía general, Profesional Gastronómico Cocina y gastronomía general at Instituto Argentino de Gastronomía