Gavin Simpson is a Principal R&D Engineer with over two decades of hands-on experience in graphics, GPU compute, and AI hardware-software co-design, now helping AI hardware vendors squeeze maximum performance from their systems. Based in the Greater Cambridge area, he blends deep low-level expertise from long tenures at ARM and earlier 3D/graphics firms with startup R&D leadership at KRAI and dividiti. He founded Zero Action CIC, showing an entrepreneurial bent alongside his engineering career, and has repeatedly moved between product-focused engineering and research-driven development. Gavin’s background in electrical and electronics engineering underpins a pragmatic approach to driver and compute stack problems that few software engineers possess. Colleagues rely on him to turn complex hardware constraints into production-ready software optimizations that materially improve throughput and efficiency.
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Gavin Simpson - Principal R&D Engineer at Zero Action CIC