Summary
Gemma Evans is a British freelance designer and illustrator based in Stockholm with 11 years of experience crafting brand systems, editorial work, web interfaces and playful illustration for both product and internal communications. She spent six years at Automattic leading UX/UI for Trust & Safety support tools and later designing for a specialist legal team, improving tooling workflows while also producing distinctive team branding, event assets and report illustrations. Gemma combines hands-on illustration (including a featured Automattic Transparency Report piece) with pragmatic UX practice—research, wireframes, specs and developer-facing documentation—to shepherd features from discovery to delivery. Comfortable working across agencies, startups and large distributed teams, she also co-founded a design studio and has taught at the University for the Creative Arts, reflecting a passion for mentoring and practical industry training. Notably, she balances utilitarian product design with whimsical visual storytelling, making complex policy and tooling approachable through illustration.
11 years of coding experience
5 years of employment as a software developer
Graphic Communication, Branding and Packaging, First, Graphic Communication, Branding and Packaging, First at University for the Creative Arts Farnham
English, Swedish