Summary
Gene Choy is a business development and marketing consultant based in San Francisco with over a decade of experience turning early-stage ideas and enterprise innovations into market-ready products and partnerships. He has led channel sales, breakout strategies, and cross-border alliances across mobile, security, IoT, semiconductors, machine learning, retail, ad tech and enterprise software, including senior roles at Cogobuy and Retailigence. Comfortable operating between strategy and execution, he builds and organizes teams that translate customer-centric strategies into measurable sales and marketing programs. Trusted for integrity and fairness, he is known for pragmatic deal-making and inspiring collaboration across cultures and functions. His background combines technical depth—a Master of Engineering in EE/CS from Berkeley and a BS in EE from Columbia—with an MBA in Marketing, enabling him to bridge product, engineering, and go-to-market execution. Less obvious: he has repeatedly navigated companies through M&A and IPO environments, giving him rare insight into both startup growth and large-scale corporate commercialization.
10 years of coding experience
4 years of employment as a software developer
Master of Engineering, EE CS, Master of Engineering, EE CS at University of California, Berkeley
BS, EE, BS, EE at Columbia University in the City of New York
MBA, Marketing, MBA, Marketing at Santa Clara University
chinese (mandarin, cantonese), English