Geoffrey Braaf is a pragmatic Solution Architect and hands-on .NET developer with over a decade of experience designing and delivering cloud and web-based systems for international clients. After co-founding and co-owning software companies, he has freelanced since 2008, blending entrepreneurship with deep technical craft to tackle both greenfield projects and modernization of existing landscapes. He excels in Agile teams, mentoring developers and translating between stakeholders, product owners and engineering to produce readable, maintainable solutions. Currently shaping the digital stack at Action, he also builds recommendation and privacy-preserving systems from his Findsi work, showing a long-standing interest in personalized, API-first architectures. Known for practical standardization, integration and security initiatives, he brings an auditor’s attention to quality alongside a developer’s focus on simplicity.
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