Geoffrey Pursell
Lead UX Engineer at Target
Saint Paul, Minnesota, United States
Summary
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RockstarGeoffrey Pursell is a Lead UX Engineer with 11 years building delightful, accessible front-end experiences and design systems, currently pioneering UX engineering at Target in Saint Paul. Equally fluent in design and code, he authors high-performance React/TypeScript UIs, CSS animation, and tooling while driving company-wide design system adoption and mentorship. He co-founded Target’s Nicollet Design System and led architecture for Target.com’s responsive rebuild, bringing pattern-driven development and performance fixes into production. An active open-source contributor, he refactored Pattern Lab’s Node core to support multiple templating engines, enabling broader adoption beyond Mustache. Geoffrey pairs hands-on implementation and DevOps savvy with a strong focus on accessibility and multilingual inclusivity, having led Target’s Equal Access Initiative for Spanish-speaking guests.
11 years of coding experience
19 years of employment as a software developer
English
Github Skills (2)
javascript10
jscript10
Programming languages (11)
Github contributions (5)
pattern-lab/patternlab-node
Aug 2015 - Jun 2018
The Node version of Pattern Lab
Role in this project:
Back-end Developer
Back-end DeveloperContributions:586 commits, 42 PRs, 117 pushes in 2 years 10 months
Contributions summary:Geoffrey is refactoring the core of the patternlab-node project, by moving the reliance on the mustache templating engine to a more generic "pattern engine" system. They are developing a new pattern engine for the project and refactoring the code to support multiple engines. They created the foundation of the pattern engines, added mustache support and laid the groundwork for Handlebars, and other engines. They are refactoring functions for rendering patterns and for determining which engine should be used, and refactoring the object model to be more generic to support those changes.
javascriptatomic-designnodejsdesign-systemspattern-lab
pattern-lab/patternengine-node-react
Oct 2016 - Jan 2018
Contributions:1 release, 33 commits, 2 PRs in 1 year 3 months
reactjavascriptpatternlabnodejstypescript
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