Summary
Georg Friedrich is a seasoned software leader and entrepreneur with nearly two decades building scalable web platforms across industries from printing to e-commerce and online fundraising. He co-founded betterplace.org in 2007, helping it become Germany’s largest donation platform, and later joined Redbubble where he scaled engineering from hands-on development to leading 70+ engineers and data scientists as SVP of Engineering. Known for establishing lean delivery practices and engineering career ladders, he has repeatedly moved between coding, interim CTO duties, and senior leadership roles to align product, people, and platform. Recently he served as VP of Engineering at Codezero and is now co-founding Entire, combining startup grit with enterprise delivery experience. Based in Melbourne, Georg pairs a Diplom-Betriebswirt in Wirtschaftsinformatik with a pragmatic focus on measurable outcomes and team development. An operator who still understands the codepath, he brings both founder-level vision and day-to-day execution to growth-stage engineering organizations.
18 years of coding experience
23 years of employment as a software developer
Diplom-Betriebswirt (BA) Wirtschaftsinformatik, Diplom-Betriebswirt (BA) Wirtschaftsinformatik at The Berlin School of Economics and Law
English, German