George Adamson is a Principal Software Engineer and hands-on web architect with 12+ years of experience building accessible, high-performance front-end systems and design systems across startups and enterprise clients. He has led and grown teams from startup to scale-up, driving strategy for accessibility, carbon reduction, performance and internationalisation while delivering React/Next.js and JAMstack solutions. Known for mentoring, hiring and culture-building, he pairs people-first leadership with deep technical craft—TS/CSS, semantic markup and component encapsulation. His career spans roles at Graphcore, Yoto and Publicis Sapient, plus long consulting experience including BAE, Vodafone and Dyson, giving him a rare blend of product, agency and platform perspectives. He’s an enthusiastic conference speaker with a playful streak and an unusual commitment to decarbonising the web as part of performance and usability work.
12 years of coding experience
18 years of employment as a software developer
BEng Hons Electronic Engineering, BEng Hons Electronic Engineering at Cardiff University / Prifysgol Caerdydd
PostCSS plugin to combine selectors that have identical rules. Can be configured to only merge rules who's selectors match specific filters.
Contributions:10 commits, 2 PRs, 31 pushes in 1 year 1 month
selectorswebperformancefilterscsscombine
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George Adamson - Principal Software Engineer at Graphcore