Summary
George Kyle is an analytics engineer with 10 years’ experience helping businesses turn web data into operational insight, currently focused on data governance, modelling and automated quality reporting at Mindera. A Google specialist across Analytics, Tag Manager, BigQuery and Firebase, he pairs deep implementation skills with R, Python and SQL to build measurement plans, analytics roadmaps and robust ETL pipelines. His background spans high-profile e-commerce and media clients (Rightmove, Betfair, Next) and includes hands-on work in Amplitude, Tableau and taxonomy management. Known for bridging technical implementation and strategic analytics, he often embeds tracking standards and bespoke dashboards that enable personalization and journey analysis. Based in New Zealand, he brings a consultative mindset from agency and contractor roles, combining commercial awareness with a strong technical toolkit.
10 years of coding experience
3 years of employment as a software developer
Bachelor of Commerce, Finance, Bachelor of Commerce, Finance at University of Otago
Diploma, Digital Marketing, Diploma, Digital Marketing at Chartered Institute of Marketing