George Perry is a results-driven Global Business Development Director with eight years of experience leading teams to win new business across EMEA and global markets. He has built and scaled new-business operations for multi-office networks—most recently steering global new business strategy for AVANTGARDE GROUP and now leading a global BD team at Identity. A senior leadership team member and repeated BD100 Hall of Fame honoree (2020–24), George blends strategic vision with hands-on CRM and sales automation expertise from earlier roles implementing Salesforce and HubSpot. Based in London, he pairs agency-side creativity with rigorous commercial processes to generate predictable pipelines and high-impact pitches. Unusually for a senior BD leader, he also codes in JavaScript and maintains a developer mindset, helping bridge technical and commercial conversations. He’s known for turning complex, cross-market briefs into repeatable growth playbooks that scale across regions.
8 years of coding experience
10 years of employment as a software developer
Bachelor of Arts (BA) History, Bachelor of Arts (BA) History at Nottingham Trent University
This package helps you normalize API and JSON data by reducing arrays of objects into an object with ids as keys
Contributions:3 PRs, 28 pushes, 1 branch in 2 years 7 months
apireducerjavascriptnormalizationids
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George Perry - Global Business Development Director at Identity