George Perry

Global Business Development Director at Identity

London, England, United Kingdom
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Summary

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Senior
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Top School
George Perry is a results-driven Global Business Development Director with eight years of experience leading teams to win new business across EMEA and global markets. He has built and scaled new-business operations for multi-office networks—most recently steering global new business strategy for AVANTGARDE GROUP and now leading a global BD team at Identity. A senior leadership team member and repeated BD100 Hall of Fame honoree (2020–24), George blends strategic vision with hands-on CRM and sales automation expertise from earlier roles implementing Salesforce and HubSpot. Based in London, he pairs agency-side creativity with rigorous commercial processes to generate predictable pipelines and high-impact pitches. Unusually for a senior BD leader, he also codes in JavaScript and maintains a developer mindset, helping bridge technical and commercial conversations. He’s known for turning complex, cross-market briefs into repeatable growth playbooks that scale across regions.
code8 years of coding experience
job10 years of employment as a software developer
bookBachelor of Arts (BA) History, Bachelor of Arts (BA) History at Nottingham Trent University
bookSt. Peter's School, Solihull
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Stackoverflow

Stats
204reputation
68kreached
6answers
6questions
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Github Skills (50)

css10
material-ui10
specification10
css-modules10
react10
react-components9
material-design9
access-token6
api6
dictionary6
instagram-api6
custom-domain6
mongoose6
authentication6
ios6

Programming languages (3)

TypeScriptJavaScriptHTML

Github contributions (5)

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Hundo's Design System
Contributions:4 reviews, 72 PRs, 63 pushes in 3 months
reactdesign-system
This package helps you normalize API and JSON data by reducing arrays of objects into an object with ids as keys
Contributions:3 PRs, 28 pushes, 1 branch in 2 years 7 months
apireducerjavascriptnormalizationids
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George Perry - Global Business Development Director at Identity