George Tu is a Senior Customer Success Manager with over 20 years of operational leadership and a decade focused on customer success, account management, and business development across startups, Fortune 500s, and government enterprises. He builds high-performing CS organizations and playbooks that measurably improve NPS, reduce churn, accelerate time-to-value, and drive upsell—most recently architecting a CS function that lifted NPS to 78 and cut churn from 8% to 5.2%. Known for a pragmatic, entrepreneurial approach, he has founded and scaled companies that delivered rapid customer acquisition and multimillion-dollar revenue growth while launching product-led programs and viral promotions. At Tipalti he now manages a portfolio of 1,200+ clients, focusing on full-journey adoption, net dollar retention, and cross-functional feedback loops to influence product and marketing. Comfortable with both hands-on process design and executive strategy, he blends frontline retail and field leadership experience with SaaS-centric success metrics. Based in Frisco, TX, he pairs a political science BA with a rare mix of retail operations grit and strategic customer-first digital thinking.
10 years of coding experience
23 years of employment as a software developer
Bachelor of Arts - BA Political Science and Government, Bachelor of Arts - BA Political Science and Government at The George Washington University
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George Tu - Senior Customer Success Manager at Tipalti