Geraldo Braz is a Senior Software Engineer with nine years of experience building high-performance, scalable web applications using React, Next.js, and Node.js, now contributing at Coursera from Waterloo. He blends hands-on full-stack delivery with technical leadership, having architected a global composable DXP for KraftHeinz that boosted engagement and conversions while integrating Contentful and Algolia. Geraldo has driven technical SEO improvements across thousands of pages, led small engineering teams, and mentored junior developers to raise code quality and accelerate delivery. His background includes migrating large codebases to TypeScript and building internal tools that support over 100k users, reflecting a strong focus on maintainability and reliability. Notably, he engineered AI-powered user components that leverage GPT-4 to personalize recipe experiences with high attribute accuracy, showing an appetite for practical ML-infused UX. Trained as a Control and Automation engineer, he brings systems thinking to front-end architecture and product-driven engineering.
9 years of coding experience
3 years of employment as a software developer
Bachelor’s Degree Control and Automation Engineering, Bachelor’s Degree Control and Automation Engineering at Universidade Federal de Pernambuco
This repository contains a template for nodeJS, ReactJs and React Native projects using TypeScript.
Contributions:18 commits, 4 PRs, 23 pushes in 8 months
reacttemplatereact-nativejavascriptnodejs
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