Summary
Giacomo Patella is a Senior Product Designer based in Florence with 12 years of experience and eight years focused on product design, helping startups and enterprises turn ideas into fundable, user-centred products. He has led end-to-end design for learning and web platforms—most recently launching hundo.xyz’s on-chain skills wallet for Gen Z—and currently shapes product direction at Passionfruit. Comfortable bridging design and engineering, he has both mentored junior designers and contributed front-end work early in his career, giving him a pragmatic, implementation-minded approach. His portfolio spans consumer apps, enterprise tooling and behavioral-design projects for clients like PwC and Octopus Energy, often uncovering immediate growth opportunities through user research. Known for evolving brand systems alongside product work, he brings a blend of UX craft, business impact and hands-on technical fluency.
12 years of coding experience
11 years of employment as a software developer
Distinction, IT, Distinction, IT at E.N.A.I.P.
City & Guilds 1& 2, Sound Engineering, City & Guilds 1& 2, Sound Engineering at Temple Bar Music Centre
Certificate - PASS, Graphic design, Certificate - PASS, Graphic design at Big Wave Media Training
A levels, Science, Maths, Physics, A levels, Science, Maths, Physics at Liceo Scientifico 'Leonardo da Vinci'
Graphic design, Graphic design at The Graphic Design School
Web Development, Web Development at Makers Academy
English, Italian, Spanish