Gilles Crofils is a seasoned product and technology leader with 14+ years building scalable web platforms and cross-border digital experiences across Europe and Asia. Currently leading product at Nook, he’s turning conversational AI into a personal health coach that remembers users’ histories and adapts to real life rather than forcing one-size-fits-all plans. Previously a hands-on CTO at SwitchUp and Propulsion Ecommerce, he architected microservices platforms that supported 10× user growth and significant uptime improvements while managing teams across continents. His background blends deep technical fluency in Ruby/Rails, AWS and distributed systems with product instincts honed on large e-commerce and enterprise digital transformations. Fluent in cross-cultural leadership from long stints in APAC and fluent Chinese study, he combines strategic vision with day-to-day engineering rigor. He’s also an AI hobbyist who prototypes personal projects under “My Own Adventures,” exploring ML features and human-centric interactions outside formal deadlines.
14 years of coding experience
16 years of employment as a software developer
Prépa (Math. Sup) Prépa (Math. Sup), Prépa (Math. Sup) Prépa (Math. Sup) at Lycée Jacques Amyot
Master's Degree Fundamental physics, Master's Degree Fundamental physics at Paris-Sud University (Paris XI)
Postgraduate degree Epistemology and history of exact sciences, Postgraduate degree Epistemology and history of exact sciences at Université Paris Cité
Deug Sciences, Deug Sciences at Université Évry Paris-Saclay
Level 1 Chinese Language and civilization, Level 1 Chinese Language and civilization at Beijing Foreign Studies University
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