Summary
Giovana Ansoain is a Lead Product Designer based in Berlin with nearly a decade of experience crafting user-centered SaaS products across mobility, finance, education, HR and social impact. She combines deep user research and design strategy with hands-on front-end knowledge (HTML/CSS) and close collaboration with engineering, which helps her deliver solutions that measurably reduce churn and support product adoption. At Personio and FINN she led major redesigns and helped establish design systems and culture, while earlier projects include a high-impact learning platform for one of Latin America’s largest banks and a game addressing gender-based violence with strong user validation. Comfortable facilitating large workshops and cross-functional teams, she balances business goals and user insights to drive product outcomes. Multilingual (Portuguese, English, Spanish) and trained in ethnography and UX management, she brings a rare mix of creative direction, research rigor and implementation empathy.
9 years of coding experience
2 years of employment as a software developer
Ethnography for the design of products and services, Ethnography for the design of products and services at Domestika
Leadership and Facilitation, Leadership and Facilitation at Perestroika, School of Creative Methodologies
UX Management, UX Management at IxDF - The Interaction Design Foundation
Front-end Development, Front-end Development at Reprograma, Training women in technology
User Insights for Product Decisions, User Insights for Product Decisions at Reforge
Bachelor Degree, Graphic Design, Bachelor Degree, Graphic Design at Centro Universitário Belas Artes de São Paulo
English, Spanish, Portuguese, German