Gonzalo López is a seasoned sales and commercial leader with over two decades of experience driving revenue and building high-performing teams across SaaS, retail, FMCG and industrial markets in Spain and LATAM. Currently Country Sales Manager for Schades Group, he has a proven track record scaling sales organizations—from leading 35-person teams in EdTech to managing national retail forces and multi-million euro partner deals at HP. Known for combining data-driven commercial strategy with hands-on coaching, he has repeatedly improved processes, defined KPIs and led cross-functional growth initiatives that span marketing, CRM and distribution networks. Comfortable working with both large corporates and startups, Gonzalo pairs P&L and hiring experience with a knack for closing complex channel and distributor agreements. An unusual strength is his early career background in business intelligence and category management, which gives him a quantitative edge when optimizing sales investment and retail execution.
8 years of coding experience
21 years of employment as a software developer
Charles III University of Madrid (Universidad Carlos III de Madrid)
Digital Business Executive Program (PADDB+), Digital Business Executive Program (PADDB+) at The Valley Business & Tech School
Licenciado Investigación de Mercados y Marketing, Licenciado Investigación de Mercados y Marketing at Universidad Pontificia Comillas
Contributions:4 pushes, 1 branch in 1 year 3 months
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