Summary
Gonzalo Sobrado is a seasoned CRM and customer strategy leader with 12 years of experience driving cross-border digital transformations across Europe and LATAM, currently heading CRM strategy for Iberia, International Organizations & LATAM at NTT DATA. He combines strategic vision with hands-on delivery across platforms like Salesforce and Microsoft Dynamics, guiding multi-country rollouts from assessment to execution and embedding contact center and AI-enabled solutions. Previously he led customer strategy and transformation teams at IBM, where he delivered high-impact programs for clients in banking, telecom, sports and retail, and served as chief of staff for regional leadership—experience that sharpens his stakeholder management and operational rigor. Fluent in Spanish, English and French, he pairs technical and commercial acumen with training in emotional intelligence and executive development, which he leverages to build empathetic, high-performing teams. Outside work he values collaboration and curiosity, often found outdoors with family while listening to thought-provoking podcasts.
12 years of coding experience
7 years of employment as a software developer
Master in Digital Marketing, ESIC - ICEMD, Master in Digital Marketing, ESIC - ICEMD at ESIC: Business & Marketing School
Bachelor's Degree in Business Administration and Management, Academic Cooperation Program, Bachelor's Degree in Business Administration and Management, Academic Cooperation Program at Universidad Autónoma de Madrid
Master in Emotional Intelligence, Emotional Intelligence, Master in Emotional Intelligence, Emotional Intelligence at Universidad de Alcalá
Bringing User Conversion Closer Program, Bringing User Conversion Closer Program at Esade
Programa de Desarrollo Directivo (PDD), Programa de Desarrollo Directivo (PDD) at IESE Business School - University of Navarra
Secondary and Primary School, Baccalauréat Scientifique, Secondary and Primary School, Baccalauréat Scientifique at Lycée Français de Madrid
Spanish, French, English