Gonzalo Sobrado

Director Head Of CRM Strategy For Iberia, International Organizations & LATAM At NTT DATA

Madrid, Community of Madrid, Spain
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Summary

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Senior
🎓
Top School
Gonzalo Sobrado is a seasoned CRM and customer strategy leader with 12 years of experience driving cross-border digital transformations across Europe and LATAM, currently heading CRM strategy for Iberia, International Organizations & LATAM at NTT DATA. He combines strategic vision with hands-on delivery across platforms like Salesforce and Microsoft Dynamics, guiding multi-country rollouts from assessment to execution and embedding contact center and AI-enabled solutions. Previously he led customer strategy and transformation teams at IBM, where he delivered high-impact programs for clients in banking, telecom, sports and retail, and served as chief of staff for regional leadership—experience that sharpens his stakeholder management and operational rigor. Fluent in Spanish, English and French, he pairs technical and commercial acumen with training in emotional intelligence and executive development, which he leverages to build empathetic, high-performing teams. Outside work he values collaboration and curiosity, often found outdoors with family while listening to thought-provoking podcasts.
code12 years of coding experience
job7 years of employment as a software developer
bookMaster in Digital Marketing, ESIC - ICEMD, Master in Digital Marketing, ESIC - ICEMD at ESIC: Business & Marketing School
bookBachelor's Degree in Business Administration and Management, Academic Cooperation Program, Bachelor's Degree in Business Administration and Management, Academic Cooperation Program at Universidad Autónoma de Madrid
bookMaster in Emotional Intelligence, Emotional Intelligence, Master in Emotional Intelligence, Emotional Intelligence at Universidad de Alcalá
bookBringing User Conversion Closer Program, Bringing User Conversion Closer Program at Esade
bookPrograma de Desarrollo Directivo (PDD), Programa de Desarrollo Directivo (PDD) at IESE Business School - University of Navarra
bookSecondary and Primary School, Baccalauréat Scientifique, Secondary and Primary School, Baccalauréat Scientifique at Lycée Français de Madrid
languagesSpanish, French, English
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Github Skills (29)

binding10
sfml9
telegram9
backend8
ludum-dare8
messenger8
messaging7
telegram-client7
chat7
tdlib6
mtproto6
imgui6
telegraph6
desktop6
electron5

Programming languages (3)

C#C++JavaScript

Github contributions (5)

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Pinkii-/Hetesim-Calculator

Feb 2016 - Jun 2016

Contributions:166 commits, 1 push in 4 months
Pinkii-/LD48

Apr 2014 - Nov 2016

Contributions:32 commits, 1 push in 2 years 7 months
javaludum-dare
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Gonzalo Sobrado - Director Head Of CRM Strategy For Iberia, International Organizations & LATAM At NTT DATA