Grace Hayes
Head Of Integrated Marketing
Richmond, Virginia, United States
Summary
🤩
Rockstar🎓
Top SchoolGrace Hayes is a marketing and content leader with 7 years of experience translating product and brand strategy into measurable growth across enterprise and developer-focused tech companies. Currently Head of Integrated Marketing at Webflow, she has previously built high-performing global content teams at GitHub, Vercel, and GitLab, turning editorial into a direct revenue and pipeline driver through measurement frameworks and AI-enabled workflows. Her work repeatedly boosted audience metrics—blog views and engagement up to 500%—and she’s known for creating cross-functional playbooks like the Marketing Activation House to align GTM, product, and sales. A former almost-journalist with a background in photography and creative writing, she blends storytelling, editorial rigor, and visual sensibility to craft distinctive brand voice. Based in Richmond, VA, she also freelances as a copy strategist, pairing boutique creative instincts with enterprise-scale impact.
7 years of coding experience
11 years of employment as a software developer
Bachelor of Arts (B.A.) Communication - Journalism Minors in Psychology and Creative Writing, Bachelor of Arts (B.A.) Communication - Journalism Minors in Psychology and Creative Writing at Virginia Tech
Github Skills (2)
github-issues9
github8
Programming languages (2)
Github contributions (5)
gmadlinger/github-pages-with-jekyll
May 2021 - May 2022
Contributions:4 PRs, 9 pushes, 6 branches in 1 year
gmadlinger/debug2
Mar 2022 - Mar 2022
Contributions:19 pushes in 1 day
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