Graham Foster is a seasoned social marketing manager with 11 years of experience driving data-led paid and dynamic product campaigns, currently leading Social at Fanatics in the San Francisco Bay Area. He built and scaled global social strategies and dynamic product catalogs across major sports properties, introducing Instagram placement for DPA that generated roughly $350K incremental revenue in eight months. Skilled at A/B testing, pixel and feed integrations, and CRM segmentation, he has linked external ad platforms to internal AWS data to optimize toward contribution margin. Graham’s background spans competitive analysis and anti-counterfeit enforcement on major marketplaces, reflecting a blend of tactical execution and cross-functional program leadership. Collected experience across product feed ops, international onboarding, and compliance (GDPR/CCPA) makes him effective at turning technical integrations into measurable business outcomes.
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