Summary
Greg Leuch is a product-focused engineering leader and entrepreneur with 18 years of experience building experimental consumer products, conversational experiences, and creative web projects. As Co-Founder of Reactions he’s exploring decentralized social curation and on-chain identity for reactions, and previously led technology at Iris Nova after guiding Poncho from an SMS novelty to an acquired chat-first product. His background spans hands-on design, front-end engineering, R&D and mentorship across studios and accelerators, combining playful new-media experiments with production-grade product delivery. Based in New York, he’s comfortable shipping weird, attention-grabbing projects—credited by outlets like The Guardian as a “web boffin”—while also winning hackathons (ETHCC) and launching cashier-less retail prototypes. That mix of creative coding, product strategy, and real-world commerce makes him adept at turning odd ideas into tangible, user-facing experiences.
18 years of coding experience
18 years of employment as a software developer
Graphic Design Philosophy, Graphic Design Philosophy at Auburn University
English