Greg Murray
Lead Data Scientist
San Carlos, California, United States
Summary
👤
Senior🎓
Top SchoolGreg Murray is a Lead Data Scientist with nine years of experience applying machine learning, causal inference, and Bayesian methods to drive marketing and product decisions across gaming and streaming industries. He has led CLV, churn, incrementality, and multi-touch attribution efforts at Roku, Electronic Arts, and now 2K, translating complex probabilistic models into actionable business strategies. Comfortable in production ML and MLE roles, he pairs technical depth (LTV prediction, media mix modeling, send-time optimization) with cross-functional leadership—having contributed to industry responses like iOS 14.5 IDFA transitions. Based in San Carlos, Greg also mentors aspiring data scientists and has built applied analytics products in healthcare and adtech, reflecting a knack for turning messy data into decision-ready insights.
9 years of coding experience
6 years of employment as a software developer
Master of Science in Business Analytics, Data Science, Cum Laude, Master of Science in Business Analytics, Data Science, Cum Laude at Santa Clara University Leavey School of BusinessBachelor of Arts, Communication, Audience Research, Bachelor of Arts, Communication, Audience Research at Trinity University
English, Spanish
Stackoverflow
31reputation
1kreached
2answers
0questions
Github Skills (5)
scrapy6
sql6
vba6
python6
database6
Github contributions (5)
GregMurray30/recommendation_engines
Aug 2018 - Jan 2020
Contributions:538 pushes, 1 branch in 1 year 5 months
GregMurray30/MultiTouchAttribution
Jul 2021 - Aug 2021
Contributions:19 commits, 25 pushes, 1 branch in 16 days
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