Summary
Greg Reed is a founder and seasoned digital product leader with 12 years of experience turning business goals into production-ready web and eCommerce solutions. He co-founded award-winning agency SOON_, leading iterative development and high-converting transactional platforms before launching Aperic to combine commercial experience with emerging AI technologies. Greg’s background spans hands-on development roles to technical director positions at major creative and marketing agencies, giving him a rare mix of technical depth and client-focused strategy. He excels at cutting through the noise to prioritise what actually works, translating complex requirements into practical blueprints that drive measurable value. Based in the UK, he has overseen projects from global RFID rollouts to large-scale eCommerce systems, demonstrating both delivery discipline and creative problem solving. Colleagues describe him as a pragmatic builder who blends long-term vision with day-to-day execution.
11 years of coding experience
24 years of employment as a software developer