Summary
Gregory Lim is a growth-focused technology founder and operator with nine years in startup leadership and a broader 20+ year track record spanning finance, marketing, and product operations. As co-founder and former CEO of Persosa he built a real-time personalization platform that materially improved on-site conversion and revenue, and has since taken on senior operating roles including scaling ancillary revenue at Carvana and COO at Find Your Influence. He combines analytical rigor from finance and enterprise risk roles with hands-on product and GTM execution, driving over $500M in revenue responsibility and $100M in cost savings in prior roles. Gregory pairs an MBA from the University of Arizona and executive strategy training at Stanford with a practitioner’s mindset—he’s also an author of programming books—so he comfortably bridges technical, commercial, and operational teams. Based in Scottsdale, he’s known for reframing common marketing benchmarks (e.g., “don’t accept 3% conversion”) and obsessively optimizing the other 97% of users.
9 years of coding experience
14 years of employment as a software developer
MBA, Business Management, MBA, Business Management at University of Arizona, Eller College of Management
Executive Program in Strategy & Organization, Executive Program in Strategy & Organization at Stanford University Graduate School of Business