Gretchen Willenberg
Staff Content Designer at Ethos
Naples, Florida, United States
Summary
🤩
Rockstar🎓
Top SchoolGretchen Willenberg is a Staff Content Designer with 15+ years building content systems and design documentation that help product teams ship faster and more consistently. She’s driven content practices at scale—from founding Okta’s content discipline and authoring a 42-component design system to shaping Shopify’s Online Store 2.0 and the Dawn theme used by 200,000+ merchants. Her work blends hands-on UX writing, taxonomy and governance with measurable business impact, including $6M in pipeline from lifecycle content and $1M annual support cost savings through flow simplification. A seasoned leader and educator, she’s trained and mentored cross-functional teams and introduced AI-assisted content standardization to boost quality quickly. Based in Naples, Florida, Gretchen pairs agency-honed adaptability with enterprise rigor, often surfacing content opportunities that reduce ambiguity long before product decisions are finalized.
4 years of coding experience
8 years of employment as a software developer
BA, English, BA, English at University of Wisconsin-MadisonGraduate Certificate, School of Extension, Publishing and Communications, Graduate Certificate, School of Extension, Publishing and Communications at Harvard University
Github Skills (9)
shopify10
online-store10
ecommerce9
vscode-extension6
react6
component-library5
design-tokens5
typescript5
figma-plugin4
Programming languages (2)
Github contributions (3)
Shopify/dawn
Aug 2021 - Aug 2021
Shopify's first source available reference theme, with Online Store 2.0 features and performance built-in.
Contributions:35 reviews, 1 commit, 2 PRs in 1 day
online-storeecommerceperformancebuilt-inshopify
respiro-ecommerce/dawn-famme
Aug 2021 - Aug 2021
Contributions:1 commit in 1 day
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