Gui Gonzalez
Coordenador Digital at Impacta Tecnologia
São Paulo, Brazil
Summary
👤
Senior🎓
Top SchoolGui Gonzalez is a seasoned UX and digital product leader with nine years of experience shaping user-centered design across enterprises and startups in São Paulo. He has led large multidisciplinary teams and design systems at companies like Whirlpool, Gympass, RD and Superlógica, consistently delivering measurable improvements in engagement, speed-to-market and design consistency. Currently coordinating digital delivery for email marketing and CRM projects at Studio Rx while teaching design, he bridges strategy and technology and brings a rare combination of hands-on research, prototyping and product roadmapping with stakeholder alignment. Known for turning complex business requirements into elegant, data-driven interfaces, he also founded and scaled a UX consultancy that served clients such as Mastercard and Hospital Sírio-Libanês. Beyond typical design leadership, Gui pairs an editorial background and accessibility-first thinking with practical Design Tokens expertise, making design systems work at scale.
9 years of coding experience
12 years of employment as a software developer
Master of Business Administration - MBA, Organizational Leadership, Master of Business Administration - MBA, Organizational Leadership at DescomplicaFIT, Design Digital, FIT, Design Digital at Impacta TecnologiaPostgraduate Degree, Gestão de Pessoas: Carreiras, Liderança e Coaching, Postgraduate Degree, Gestão de Pessoas: Carreiras, Liderança e Coaching at Pontifícia Universidade Católica do Rio Grande do Sul2º Grau, Completo, 2º Grau, Completo at Colégio Joana D'Arc
English, Portuguese
Github Skills (6)
css6
javascript6
react6
bootstrap-theme1
bootstrap1
pattern1
Programming languages (1)
Github contributions (5)
guigonzalez/designprinciplespyramid
May 2019 - Dec 2023
Design Principles Pyramid a framework to help the definition of design principles that your Design System should follow.
Contributions:18 pushes, 1 branch in 4 years 7 months
design-principlesreactprinciplespyramidfollow
guigonzalez/roideux
Mar 2018 - Jan 2023
It is a website that helps calculate the Return on Investment of UX tasks.
Contributions:1 review, 38 commits, 4 PRs in 4 years 10 months
reactcssjavascriptinvestmentcalculate
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