Guil Rodrigues is a digital experience and platform leader with two decades of hands-on expertise in UX, product design, and digital transformation, currently heading Digital Experiences and Platforms at Saudi Arabia’s Public Investment Fund. He has built and scaled customer-first design teams across finance, telecom, and government sectors, leading projects like the UAE’s Payit wallet and Etisalat’s Smiles app while bridging strategy, technology, and operations. A founder of a UX consultancy and former lead at major firms including HP and emaratech, he blends technical roots in web and front-end development with strategic design thinking and competitive intelligence training. Based in Riyadh, Guil pairs executive impact with a maker’s mindset—he still codes in JavaScript and brings a rare background as a professional “Globe of Death” rider, reflecting a taste for high-skill performance and calculated risk.
10 years of coding experience
6 years of employment as a software developer
Harvard Business School Online
Postgraduate Diploma in Innovation and Design Thinking Design Thinking, Postgraduate Diploma in Innovation and Design Thinking Design Thinking at Emeritus
Postgraduate Degree Competitive Intelligence, Postgraduate Degree Competitive Intelligence at Pontifícia Universidade Católica do Rio Grande do Sul
High School Diploma Information Technology, High School Diploma Information Technology at Escola Técnica Santo Inácio
Bachelor’s Degree Information Technology, Bachelor’s Degree Information Technology at Faculdade Dom Bosco de Porto Alegre
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Guil Rodrigues - Head Of Digital Experiences And Platforms