Summary
Guilherme Cabral is a marketing and sales development professional with 11 years of cross-functional experience spanning PPC strategy, Google Ads consulting, operations, and B2B sales in Portuguese and English markets. Currently driving pipeline growth for Factorial in the Portuguese-speaking market, he combines data-driven outreach and consultative selling with hands-on campaign optimization learned from roles as a Google Ads SME and freelance PPC specialist. He has a strong academic foundation with an MBA and a Master’s in Marketing, plus recent UX/UI and programming studies that give him a product-minded, technical edge uncommon in pure marketing roles. Known for consistently exceeding KPIs and scaling performance (often 30–50%+ above targets), he also brings operational rigor from earlier coordination roles at Petrobras and Accenture. Outside work he’s a hobby baker and coffee enthusiast, a detail that reflects his experimental, iterative approach to optimizing campaigns and processes.
11 years of coding experience
Bachelor's degree, Business Administration and Management, General, Bachelor's degree, Business Administration and Management, General at Universidade Veiga de Almeida
Computer Programming, Computer Programming at Gama Academy
Ux/Ui Design, Ux/Ui Design at LSD - Lisbon School of Design
Master's degree, Marketing, Master's degree, Marketing at Universidade de Évora
Computer Programming, Computer Programming at 42 Lisboa
Master of Business Administration (MBA), BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES, Master of Business Administration (MBA), BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES at Escola Superior de Propaganda e Marketing
Portuguese, English, Spanish