Guilherme Ferreira
Marketing Conteudo at Loft
Santa Catarina, Brazil
Summary
👤
Senior🎓
Top SchoolGuilherme Ferreira is a communications and content strategist with 12 years of hands-on experience spanning advertising copy, editorial politics, internal communications, and franchise-focused trade marketing. Currently leading content at Loft, he combines commercial storytelling with operational execution—planning campaigns, creating merchandising and visual launches, and coordinating on- and off-line teams. His background as a political editor and parliamentary aide gives him uncommon strength in researching, drafting and vetting complex institutional texts and navigating stakeholder relations. He has led content teams to scale franchise operations and refreshed retail experiences through visual merchandising and trade campaigns. Comfortable switching between fast-paced newsroom deadlines and structured legislative processes, he brings clarity and persuasive writing to both consumer and institutional audiences. Based in Santa Catarina, Brazil, Guilherme pairs journalistic rigor with creative advertising instincts to drive measurable engagement.
11 years of coding experience
Jornalista, Comunicação, Jornalista, Comunicação at UEPG - Universidade Estadual de Ponta Grossa
Portuguese, English, Spanish
Github Skills (153)
javascript10
api10
rest10
directive10
nodejs10
mongodb10
angular-file-upload9
keyboard-shortcuts9
hotkeys9
gatsby9
shortcut9
cms9
dashboard9
uploads9
ruby9
Programming languages (6)
Github contributions (5)
gimoteco/EscritaPorExtenso
Jun 2014 - Mar 2017
Contributions:90 commits, 8 PRs, 81 pushes in 2 years 9 months
javascriptpor
CafeComBytes/MatematicaFinanceira
Feb 2016 - Mar 2016
Contributions:21 commits, 20 pushes, 1 branch in 1 month
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