Guilherme Lopasso is a data strategy and analytics leader with eight years focused on turning complex data into business impact across logistics, digital marketing and telecommunications. At Mindshare/WPP he directs measurement and optimization for US digital campaigns handling $35M+ annually and leads Marketing Mix Modeling and minority audience analytics. He blends hands-on data engineering, machine learning engineering and applied data science—building data products, A/B tests and dashboards used by hundreds of stakeholders. His background spans senior roles at Ericsson, Loggi and Predicta where he drove sales uplift, forecasting with RNNs and enterprise data workflows, and he co-runs a data services firm, GAPThink. A certified cloud practitioner and technical screener for Andela, he mentors hiring across Data Science, MLOps and Data Engineering, reflecting both technical depth and talent development. Based in São Paulo, he pairs strategic consulting roots with practical ML delivery, often bridging business strategy and production-grade analytics.
8 years of coding experience
16 years of employment as a software developer
Bachelor of Engineering - BE Electrical Engineering, Bachelor of Engineering - BE Electrical Engineering at Escola Politécnica da USP
Master's degree Finance, Master's degree Finance at UCLA Anderson School of Management
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