Guilherme Ludwig
Data & Analytics - Lead
São Paulo, Brazil
Summary
👤
Senior🎓
Top SchoolGuilherme Ludwig is a data and analytics leader with 11 years of experience applying engineering rigor to marketing and product intelligence across e-commerce and education sectors. Trained as a civil engineer, he transitioned into data engineering and BI, building ELT pipelines, managing MS SQL Server and cloud storage, and delivering actionable dashboards in Tableau and Google Data Studio. At Shopee he progressed from Associate to Lead, shaping analytics for engagement, player/buyer segmentation projects, and serving as a Scrum Master for cross-functional routines. He combines hands-on Python and SQL development with practical marketing analytics know-how (Google Analytics, GTM, ads platforms), enabling data-driven decisions that balance technical scalability and business impact. Based in São Paulo, he also publishes public Tableau work, reflecting a preference for transparent, reusable analytics assets.
11 years of coding experience
3 years of employment as a software developer
Civil Engineering, Civil Engineering at FEIEscolas Técnicas EstaduaisUniversity of Tennessee, Knoxville
Portuguese, English, SpanishProgramming languages (2)
Github contributions (5)
guiludwig/STODAD
Oct 2018 - Mar 2021
Contributions:109 pushes, 2 branches in 2 years 5 months
guiludwig/bsplinedef
Dec 2016 - May 2020
Contributions:39 commits, 39 pushes, 1 branch in 3 years 5 months
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