Guilherme Souza is a Data Architecture Manager with 12 years of experience blending software development and digital marketing analytics to build operationally effective martech solutions. He has progressed through technical and leadership roles at Accenture Song, where he designs data architectures, defines KPIs, and leads teams to translate complex behavioral data into actionable business narratives. Experienced across Telecom and Financial Services, he pairs hands-on engineering roots in .NET and mobile with strategic analytics governance and privacy-aware implementations. Known for spotting business opportunities early, he fosters continuous learning among clients and teammates to scale repeatable analytics processes. Based in São Paulo, he balances pragmatic delivery with a creative, contrarian mindset hinted at by his “free thinker” stance.
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