Guocheng Xie
Director Of Engineering, Core Ads at Meta
San Francisco, California, United States
Summary
👤
Senior🎓
Top SchoolGuocheng Xie is a Director of Engineering at Meta with 12 years of experience building large-scale marketplace and ML systems, currently leading a 150-person Market Dynamics org responsible for bidding, auction, delivery, and demand optimization across Core Ads. He specializes in multi-objective optimization at the intersection of ML, control, mechanism design and economics, delivering measurable revenue gains while balancing advertiser ROI, user experience, and ecosystem health. Prior roles at Uber and Amazon span PB-scale streaming and offline data platforms, geospatial systems (H3-based), upfront pricing and dispatch for pooled rides, and company-wide ML feature infrastructure. Guocheng combines hands-on system-building with product-forward engineering leadership, having operated one of Uber’s largest Flink fleets and led integrity orchestration at Meta. Based in San Francisco, he holds an MS in Computer Science from USC and brings a quantitative, game-theory-informed approach to marketplace design that few engineering leaders pursue.
12 years of coding experience
6 years of employment as a software developer
Master of Science (MS) Computer Science, Master of Science (MS) Computer Science at University of Southern CaliforniaBachelor of Science (BS) Computer Science, Bachelor of Science (BS) Computer Science at Shanghai Jiao Tong University
English, Chinese
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (41)
hierarchical10
geospatial10
h310
java-bindings10
java9
indexing9
gis9
eclipse8
geojson7
leiningen7
osgi7
aem7
j2ee7
embedded6
artemis6
Programming languages (4)
Github contributions (5)
boyxgc/Cracking-The-Coding-Interview-150
Aug 2014 - Nov 2014
Contributions:148 commits in 2 months
thebeetoken/smartcontracts
Dec 2017 - Jan 2018
Contributions:37 commits in 1 month
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