Summary
Hafidz Zulkifli is a data and growth leader based in Kuala Lumpur with 11+ years of hands-on experience building data platforms, analytics, experimentation systems and martech for banking, marketplaces and telco. As Head of Growth at Bank Islam he architected the martech and analytics stack, led growth initiatives that achieved 4X+ customer growth and 30X+ deposit expansion in 12 months, and halved CAC while scaling organic acquisition. He combines technical depth in machine learning and NLP with product-facing growth execution—designing predictive models, segmentation frameworks and robust experimentation that materially move KPIs. Known for establishing documentation and agile data practices, he builds teams, governance and operating models to turn data and AI into measurable business outcomes. He also contributes industry perspective to university AI curriculum review and maintains a practical interest in AI ethics and entrepreneurship.
11 years of coding experience
12 years of employment as a software developer
BEEE, Electrical and Electronics Engineering, BEEE, Electrical and Electronics Engineering at Universiti Tenaga Nasional
Machine Learning Engineer Nanodegree, Machine Learning, Machine Learning Engineer Nanodegree, Machine Learning at Udacity
English, Malay