Hafiz Ma'ruf is a data analytics leader with 9 years of experience who currently supervises data-driven strategy and digital transformation at SBTC in Jeddah. He combines hands-on analytics, BI implementation and cost-optimization expertise—having driven a BI rollout covering ~75–80% of business processes and cut data warehouse costs by 35%—with a track record of improving B2B retention via RFM segmentation. Comfortable bridging executives and engineers, he leads teams to deliver actionable dashboards, automate credit assessments, and shape sales pipelines that consistently improve deal and ROI metrics. He also coaches and mentors across bootcamps and university research, bringing a practical teaching background to talent development. An operator who balances tactical data plumbing (Airflow, dbt, BigQuery) with strategic portfolio and go-to-market analyses, he excels at turning ambiguous data into measurable business impact.
9 years of coding experience
5 years of employment as a software developer
Master's degree Management of Business Information System, Master's degree Management of Business Information System at Universitas Gunadarma
Vocational High School Computer Software Engineering, Vocational High School Computer Software Engineering at SMK Telekomunikasi Telesandi
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