Summary
Hal Rosenberg is a senior media executive with over three decades of experience driving content distribution, affiliate sales, and marketing across premium TV, SVOD, FAST, and digital video platforms. As EVP of Content Distribution & Marketing at UPtv, he leads a 30-person division overseeing worldwide distribution, corporate and field marketing, and product branding that helped deliver record profitability and subscriber growth in 2020–2021. Known for negotiating complex deals and building high-performing teams, he combines hands-on operational oversight of major distributors (Comcast, Amazon, Roku, DIRECTV, DISH, Charter, YouTube TV, Cox, Altice) with creative, award-recognized field marketing programs. His background spans executive roles at Showtime, Scripps, AMC, and advisory positions, reflecting deep industry relationships and a knack for turning niche faith-and-family programming into scalable digital and linear businesses. Based in Tennessee, he pairs academic training in telecommunications and journalism with a pragmatic, results-first leadership style.
9 years of coding experience
10 years of employment as a software developer
B.A., Journalism, B.A., Journalism at Long Island University
M.A., Telecommunication, M.A., Telecommunication at Michigan State University