Summary
Hanbyeol Kang is a Senior Product Analyst with over a decade of hands-on experience turning product and customer behavior into actionable insights for major Korean tech and gaming companies. At Coupang she leads category CX analytics, designing logs and metrics, running A/B tests, and diagnosing user churn across domestic and international initiatives, while earlier roles at Nexon and Memebox sharpened her experiment and offline-to-online analytics skills. Fluent in SQL, Tableau, and Python, she combines rigorous metric design with pragmatic visualization to influence product decisions and growth. Known for a curiosity about "geek" behaviors, she pairs quantitative analysis with behavioral nuance to uncover non-obvious usage patterns. Trained in Korean literature, she brings a communication-first approach to data storytelling that helps cross-functional teams act on complex findings.
10 years of coding experience
4 years of employment as a software developer
학사, 국어국문학, 학사, 국어국문학 at 숭실대학교
Korean, Japanese, English