Hannes Van Roie
Director Data Strategy
Belgium
Summary
👤
Senior🎓
Top SchoolHannes Van Roie is a data-driven marketing leader with 10 years’ experience shaping performance and transformation strategies for global brands and local SMEs. Currently Director Data Strategy at WPP Media, he blends hands-on advertising expertise—from SEA and programmatic to social and email automation—with strategic data architecture and transformation work. He has a track record of building new performance stacks and CDP-driven approaches (e.g., Trade Desk onboarding and Insider CDxP implementations) that improved visibility and conversion for clients like IKEA, Nespresso and Ridley Bikes. As a self-employed marketing strategist since 2018 he scaled multi-channel campaigns for clients including Zwilling and Fintro, while co-founding a live events music concept that honed his community and partnership skills. Beyond marketing, Hannes contributes to embedded open-source projects (LVGL) fixing critical bugs and documentation, reflecting a practical systems mindset rare in senior marketers. He combines creative grassroots experience with enterprise-grade data strategy to deliver measurable growth.
10 years of coding experience
8 years of employment as a software developer
Bachelorgraad, Marketing, Bachelorgraad, Marketing at Karel de Grote-HogeschoolMiddelbaar diploma, Handel, Middelbaar diploma, Handel at Sint jozefs collegeDigital marketing strategy and leadership, Digital marketing strategy and leadership at Beeckestijn Business School
Dutch, English, French, German
Github Skills (7)
c1710
embedded10
c1110
graphic10
lvgl10
documentation9
microcontroller9
Programming languages (12)
Github contributions (5)
lvgl/lvgl
Dec 2020 - Sep 2021
Embedded graphics library to create beautiful UIs for any MCU, MPU and display type.
Role in this project:
Embedded Systems Engineer / IoT Developer
Embedded Systems Engineer / IoT DeveloperContributions:7 commits, 8 PRs, 41 comments in 9 months
Contributions summary:Hannes primarily contributed to the embedded graphics library, focusing on bug fixes and documentation improvements. Their work included addressing include path errors in the `lv_timer.h` header, removing outdated references in documentation, and adding documentation for new widgets. The user also fixed a potential divide-by-zero exception in the image widget. The user's contributions demonstrate knowledge of the library's internal structure, including timer management, image rendering, and documentation processes.
ui-editoraffordablempuprofessionalgraphics-library
netwizeBE/site
May 2020 - Nov 2022
Contributions:6 PRs, 67 pushes, 1 branch in 2 years 6 months
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