Hans-georg Gruber is a growth-focused CEO and Salesforce/KI specialist with nearly two decades of B2B marketing and CRM experience, currently scaling ARR for SaaS clients as Geschäftsführer of Demand Systems. He combines a 10x-certified Salesforce architecture background with hands-on marketing automation know-how (Eloqua, Marketo, ExactTarget) to deliver rapid, measurable gains—often cutting offer turnaround times by up to 50% and boosting sales productivity by ~30%. A proven founder and operator (ex-JoinMyTrip, Sense Inside, SUMOLIGHT) with exits and fundraising experience, he also advises enterprises like Siemens, BMW and Infineon on full-funnel demand generation. Unusually for a strategist, he pairs C-suite vision with deep technical execution—implementing Freshworks and Salesforce integrations and embedding targeted AI to automate sales and service workflows. Based in Traunstein, he helps German Mittelstand firms move from AI curiosity to production-ready ROI, emphasizing fast wins and monetizable outcomes.
9 years of coding experience
15 years of employment as a software developer
MBA Marketing Finance, MBA Marketing Finance at Carleton University
Dipl.-Ing. Wirtschaftsingenieur, Dipl.-Ing. Wirtschaftsingenieur at Technische Universität Berlin
Doctor of Philosophy - PhD, Doctor of Philosophy - PhD at Technical University of Munich
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