Summary
Hao Chen is a game publishing and marketing professional with 11 years’ experience bringing mobile and PC titles to global markets, currently working on PC&C publishing at Tencent Games in Hong Kong. He blends product marketing, brand strategy and cross-channel campaign execution—from launching Just Dance China to co-branded Minecraft activations—to drive large-scale user engagement and measurable growth. Hao’s background spans major publishers (Tencent, NetEase, Ubisoft) and agency research, giving him a rare mix of studio-side publishing know-how and data-driven marketing rigor. Trained in international management and marketing analytics (NUS, CEMS, Tsinghua), he pairs analytical insight with creative partnerships that scale visibility across markets. Colleagues describe him as a hands-on operator who can pivot between campaign-level tactics and strategic publishing decisions. A former Android tinkerer on GitHub, he brings both technical empathy and a marketer’s eye to product launches.
11 years of coding experience
1 year of employment as a software developer
Master's degree, CEMS Global Elective-Market Research, 98/100, Master's degree, CEMS Global Elective-Market Research, 98/100 at Tsinghua University School of Economics and Management
Master of Science - MS, Marketing Analytics & Insights with CEMS Master in Management Double Degree, Master of Science - MS, Marketing Analytics & Insights with CEMS Master in Management Double Degree at National University of Singapore
Master's degree, CEMS MiM-Exchange, Master's degree, CEMS MiM-Exchange at Aalto University
Master's degree, International Management, Master's degree, International Management at CEMS - The Global Alliance in Management Education
Bachelor of Science - BS, International Management, Graduate with Upper-second Class Honor | Dean Scholarship for Academic Excellent, Bachelor of Science - BS, International Management, Graduate with Upper-second Class Honor | Dean Scholarship for Academic Excellent at University of Nottingham
Chinese, 法语, Chinese, 芬兰语, Japanese