Harshad Mane is a Principal Architect with over a decade of experience designing and scaling high-performance AdTech platforms at PubMatic from Sunnyvale, California. He has progressed through engineering and principal roles since 2011, leading both client- and server-side header bidding efforts (OpenWrap, Prebid) and integrations that power large-scale ad delivery and user sync pipelines. A hands-on engineer who codes across HTML5/JavaScript, AngularJS, Golang and backend services, he’s known for improving bidder adapters and implementing PubMatic support in major open-source projects like AMP and Prebid.js. His contributions to the AMP amp-ad and Prebid.js bidder adapter show a pattern of solving real-world interoperability and performance problems for widely used web advertising frameworks. Colleagues rely on him to translate complex ad server and network requirements into robust, production-ready integrations.
10 years of coding experience
10 years of employment as a software developer
Modern School
BE IT Information and Technology, BE IT Information and Technology at Sinhagad College of Engineering
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Role in this project:
Back-end Developer
Contributions:45 reviews, 104 commits, 125 PRs in 4 years 9 months
Contributions summary:Harshad primarily focused on enhancing the PubMatic bidder adapter. They implemented features to support DigiTrust, and IAB bcat parameters. Their contributions involved adding features such as support for TTD and LiveIntent user ID modules, and supporting image based sync as well. They also addressed performance and code quality improvements by avoiding deprecated utils APIs.
Contributions:8 commits, 24 PRs, 36 comments in 5 years 1 month
Contributions summary:Harshad contributed significantly to the integration and enhancement of PubMatic advertisement support within the AMP project. Their work involved implementing and refining the `amp-ad` tag for PubMatic's Unified Ad Serving (UAS) platform. Key contributions included adding a new `uas.js` file, modifying existing configuration files and integration points, and incorporating the PubMatic OpenWrap vendor. They also addressed various bug fixes, formatting, and code optimizations to improve the integration.
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