Summary
Hassaan Sadiq is a Director of Engineering with 11 years of experience scaling product-led startups and building mission-critical fintech and e-commerce platforms. As CTO and co-founder of GrocerApp, he grew engineering, BI, DevOps and product teams while architecting systems that handled hundreds of millions of requests, sub-200ms APIs, and native mobile apps with millions of installs. He blends hands-on engineering (early “garage days” coding) with strategic leadership, having moved from building core systems to hiring and delegating as the company scaled. His work on integrated analytics and AI/ML recommendation systems cut marketing waste by 60% and improved AOV, earning recognition from AWS. Now leading secure fintech and automation initiatives at PayNest across Malaysia and the UAE, he brings a pragmatic, data-driven approach to operational transformation. Based in Punjab, Pakistan, Hassaan pairs startup grit with enterprise-grade execution and a knack for turning fragmented data into actionable business strategy.
11 years of coding experience
11 years of employment as a software developer
Bachelor of Science (B.S.), Computer Science, Bachelor of Science (B.S.), Computer Science at National University of Computer and Emerging Sciences
English, Urdu, Arabic, Punjabi