Hassan Elbaytam
Director Of Analytics at Smith
Old Toronto, Ontario, Canada
Summary
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Senior🎓
Top SchoolHassan Elbaytam is a data-driven marketing leader with 11 years of experience helping enterprises turn messy measurement into trusted, revenue-focused analytics. Now Director of Analytics at Smith, he blends an engineering background with hands-on marketing experience—leading GA4 migrations, building organization-wide revenue dashboards, and scaling teams to hit aggressive growth targets ahead of schedule. His career includes building analytics practices at Bounteous and driving LaunchGood to 200% YoY growth while delivering $1.5M in savings through marketing data standardization and a 300% lift in ads ROAS. Known for rapid promotion and client-retention-focused consulting, he pairs technical rigor with practical storytelling to make data actionable for stakeholders. Outside work he’s a self-taught data enthusiast steadily learning data science skills via GitHub and community projects.
11 years of coding experience
4 years of employment as a software developer
Full Stack Web Development Certification Computer Software Engineering, Full Stack Web Development Certification Computer Software Engineering at Free Code CampCommunication and Media Studies, Communication and Media Studies at Humber CollegePost-Graduate Digital Marketing, Post-Graduate Digital Marketing at Digital Marketing Institute
English, ArabicProgramming languages (2)
Github contributions (5)
HMBaytam/HMBaytam.github.io
Jun 2016 - Jun 2017
Contributions:2 PRs, 80 pushes, 2 branches in 11 months
HMBaytam/hmbaytam.github.io
Feb 2023 - Feb 2023
Contributions:19 commits, 16 pushes, 1 branch in 6 days
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