Hayden Macdonald is a data analyst based in London with eight years of experience turning product and platform data into actionable insights across fintech and AI startups. Currently at ClearScore, he blends product analytics and visualization to guide decision-making and surface truths hidden in complex datasets. His background includes applied data science at LillyPad.ai and hands-on analytics internships that honed experimentation and instrumentation skills. Hayden pairs formal training—a BSc and MSc from Western plus an MSc in Management from Ivey—with practical teaching and research experience, giving him a strong foundation in both technical rigor and stakeholder communication. He maintains a public-facing analytics practice through his blog and GitHub, reflecting a commitment to reproducibility and continuous learning. Notably, his focus on platform businesses informs a user-centric approach to metrics that prioritizes long-term product health over vanity statistics.
8 years of coding experience
3 years of employment as a software developer
Bachelor of Science - BS, Bachelor of Science - BS at Western University
Master of Science in Management (MSc), Master of Science in Management (MSc) at Ivey Business School at Western University
Repository for my analytics blog, Needle in the Hay.
Contributions:23 PRs, 53 pushes, 19 branches in 1 year 1 month
analyticsneedle
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