Hayes Cozart
Director, Advanced Analytics at Mindshare
Jersey City, New Jersey, United States
Summary
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Senior🎓
Top SchoolHayes Cozart is a data-driven analytics leader with a decade of experience helping media, marketing, and advertising clients optimize spend through predictive modeling, scenario planning, and actionable visualizations. As Director of Advanced Analytics at Mindshare, he leads the Data Engineering Synapse team, building tools like "Metrics that Matter," a DataRobot-powered Synapse redesign, and a scenario planner that tightens MMM forecasting risk to within 5%. He blends hands-on technical skills (Python, SQL, R, cloud platforms) with product-focused R&D to scale solutions for CPG, pharma, insurance, automotive, and retail clients. Known for translating complex multichannel attribution and saturation-curve models into clear dashboards and client-ready recommendations, he often surfaces non-obvious metric-KPI correlations that shift campaign priorities in real time.
10 years of coding experience
8 years of employment as a software developer
Bachelor of Science (B.S.), Psychology, Bachelor of Science (B.S.), Psychology at The College of William and MaryGithub contributions (4)
nycdatasci/bootcamp005_project
Apr 2016 - May 2016
Contributions:9 commits, 6 pushes in 1 month
hcozart/hcozart.github.io
Apr 2016 - Apr 2016
Contributions:2 pushes, 1 branch in 1 day
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